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We're here to change the dynamics of Customer Engagement with an intelligent solution based on Data.

The Violet Company was conceptualised by four founders during the COVID pandemic to digitise the stamp cards issued by retailers for managing and tracking their customer loyalty called “PurpleLane”.

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PurpleLane App was launched targeting few early adopters to test and over the last one year, the product has grown to a level where it's helping the business owners (early adopters) to make evidence based decisions for designing an effective customer engagement strategy.

visitpurplelane.app

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